R->A->N->A->G->R->A->M

ELLE TREND10 2012 A/W

Issue two of the web based interactive magazine for the Autumn & Winter 2012 fashion trends guide by ELLE ONLINE. An image of a model is divided into 10 parts, by clicking each part the user is lead to a more detailed page, as if intuitively reading a magazine and checking out the clothes. The motion of zooming in and out whilst browsing the website creates a more dynamic experience for the user. We incorporated scalable vector graphics into the top page to create smoother motion. The website is optimised for mobile devices.

CREDIT

  • Creative Direction: Hearst Fujingaho
  • Art Director: Julie Nanbu (RaNa Design)
  • Front-end Enginer: Naoki Sekiguchi
  • Designer: Tomoko Suzuki (RaNa Design)
  • Project Manager: Ikuko Matsuda (RaNa Design)
  • Photographer: Yoshiharu Ota
  • Copy Write: Hearst Fujingaho

PROJECT WEBSITE

CLIENT